Modular Seating Design

Name of project:

Modular Seating Design


Richard Townsend Designs


Product Visualisations


Rich Townsend is a furniture designer who created a specialist modular chair design for use within an airport. For his design presentation material he commissioned a number of product visualisations to show his product design concept in various colour finishes. The challenge of the project was to not only create a completely accurate model but also capture the subtle differences within the material finishes such as the reflective values of the surfaces and luster.

What we did:

The client provided me with a number of sketches and measurements to create an accurate 3D model of the chair before we worked together closely to achieve the various material finishes for the outer surfaces.

Using the physically based render engine Vray, I was able to have complete control over levels of reflection and other attributes to meet the needs of the client in terms of accurately representing the product in each image.

The lighting setup of the scene was a ‘clean white’ studio style which was the last step prior to high res rendering and minimal post production in Photoshop.

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