TEX Mobile Branding Platform

Name of project:

TEX Mobile Branding Platform




3D Animation


Tex is a mobile exhibition platform that helps businesses get their brand mobile on the high street or at other events. The brief for the short animation was to show the transformation of the platform from its ‘in transit’ state transforming in to its complete exhibition state to show its full potential to customers.

What we did:

Working from orthographic drawings and photo references of the Tex platform, we were able to build an accurate model of the structure. When modelling we considered the moving parts such as the roof and fold away front stage before animating them to show the platform transforming in to its complete form. Additional signage and flags completed the scene with animated visibility to show them appearing as a finishing touch to the presence of the Tex platform. Finally, we animated the sweeping camera path for the rendered sequence to complete the animation.

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