In the digital age we live in, we are surrounded by new technology and approaches to business on a daily basis. Within the property and product design community this is of course as apparent as any other sector.
There is on occasion a modern technology method or product related to the industry which is not always obvious in its application in business and furthermore how it can promote profitable gain.
3D Visualisation can sometimes fall in to this category, so I felt compelled to publish this article to illustrate 3 solid reasons why it is good professional practice to commission a 3D artist or studio to support the success of a project.
- Gaining an Investment
When trying to obtain funding for a property development or design concept, 3D Visualisation really comes in to its own as a graphical supporting factor. It does exactly what it says on the tin by realising an idea through CGI, whether it be a digital prototype (which can be 3D Printed) or a fly through animation of a proposed commercial interior. Particularly with 3D Animation, developers and designers can now give their ideas a ‘WOW’ factor that sets there project ahead of the competition to gain the crucial funding they require. In addition to that good CGI has the ability to ‘tell a story’, this can deliver a variety of messages that might want to be conveyed and have a much greater effect than just showing what something will look like or do.
- Architectural Planning
At the planning stage of any proposed property the end target of the task in hand is always to get the green light for your proposal. Not all authorities require 3D Visualisations to support an application and very few make it a mandatory rule that they are included. Despite this fact, accurate 3D Visuals will massively boost the strength of an application and be an undoubted benefit to the chances your project will reach the next stage. Often visualisations at planning stage can be slightly conceptual as the architect may not have finalised some design details, therefore communication between all parties involved is of paramount importance to produce the graphical representations required to make a strong and feasible application.
- Marketing a Development or Product
In a post planning scenario, construction may have started on a property development (or production of a product) with an end date weeks or months away. In marketing terms, developers and designers are always keen to get their projects out there as early as possible. With the final design and planning process completed, accurate 3D Visualisations can now be created (often modified from the ones created at planning stage) to get a final perspective of the development with a view to gain exposure through imagery or animation and in turn generate sales.
One of the advantages of starting any of the projects mentioned above with 3D content is that from day one, the 3D models and scenes created can be easily updated and modified throughout the project to eventually reflect the final design prior to its completion. This gives a dynamic to the visual content of the project and helps deliver a consistent graphical support at all stages from initial concepts to final renders.
Article by Edward Richards-Bond – 3D Visualisation Artist at Archi-Vista
